Created by plus-size model and body positivity advocate Gia Sinatra, GIA/irl is designed from an authentic and personal point of view to make plus-size women feel chic and sexy. Sinatra started plus-size modeling in 2018 to be the representation in the media that she longed for when she was a little girl. Her passion for plus-size representation kept pushing her to model and grow her influence, ultimately inspiring the creation of her own clothing brand.